Senior Product Designer · AI + Technical Workflows
I'm Alex Johnson, a product designer with 10+ years of experience shaping SaaS, AI-adjacent, and growth products. I'm strongest when the problem is complex, the workflow is ambiguous, and the experience needs to make advanced capability feel obvious.
Based in the Bay Area
My strongest work lives at the intersection of complexity, clarity, and product trust. These projects show how I turn ambiguous systems into workflows people can actually understand and use.
Designing a clearer path from model setup to trusted deployment
At Matroid, I worked across model setup, performance evaluation, and bulk deployment to help teams move from building computer vision models to using them confidently in real workflows.
Making candidate workflows easier to scan, prioritize, and act on
At Bold, I worked on candidate management experiences that helped recruiters stay organized, understand candidate status quickly, and take action without losing context.
A self-directed concept exploring AI-powered coaching for skill-based sports
A concept iOS app that combines session logging, video analysis, and performance tracking to help climbers understand plateaus and get personalized coaching feedback.
I've spent 10+ years designing products at the intersection of technical systems and human judgment. Places where the right interface doesn't just look good, it helps someone do something they couldn't do before, or couldn't do as confidently.
My work spans AI-adjacent tools (computer vision, model deployment, LLM workflows), growth and activation experiences, and SaaS products where the complexity of the backend has to disappear into a UI that feels obvious. I think deeply about information architecture, workflow sequencing, and what "trust" means at the UI level when the system is doing something probabilistic or opaque.
When I'm not designing, I'm rock climbing or obsessing over coffee roasting. Both involve a lot of feedback loops and calibration, probably why I find them satisfying.
